Creative

Since that day in which I sat my cousin in my grandparents porch to sell guavas and coffee beans with an improvised charcoal sign while I went door-to-door promoting it I got a bug for advertising.

Branding, marketing and advertising campaign for ROPATK, a Cuban start up
TARGET 18-34, female, Cubans living in Havana, middle class, single or in a relationship with no kids, fashion lovers, like to show off and keep an active social life.
STRATEGY To become Havana’s go to wardrobe for fashion lovers in search of unique but affordable clothing.
TACTICS Facebook community, advertising online/offline, PR, customer appreciation events, WOM, endorsement, cross-promotion, classifieds and flyers.


Poster series for senior projects presentations (capstone)
TARGET 18-24 AiMIU School of Design students, freshman and seniors from the  Advertising and Graphic/Web Design programs.
STRATEGY To encourage presenters go the extra mile and make them feel proud of their work promoting attendance to the event.
TACTICS To design a poster for each class and to display it on classrooms, cafeteria and school entrance to email blast students and faculty members.


Identity and set of posters for The Creative Shelter
“Miami’s first development and production house to focus on both theater and film-based storytelling through the lens of the feminine.”
TARGET 16-54 local art enthusiasts, feminist, small performance lovers.
IDENTITY inspired on community, empowerment, women and theater.


Digital campaign for a new course focused on “English most trouble words”
TARGET 18-54, Spanish speakers, they already know basic English but want to polish it in order to advance their careers.
STRATEGY To make fun of awkward situations using traditional Hispanic sayings and misunderstanding idiomatic expressions.
TACTICS Splash page on company website, Google Adwords campaign and  YouTube and Facebook advertisement.